Walking Amongst Sunflowers
Chapter 2 of A Rosie Life In Italy 6: Rosie Lets Herself Go.
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“You need to make people drip with envy wanting to be you,” Lisa says when I ask her how I should market Anam Cara for retreats and as a place for women travelling solo to stay.
“The way my life has gone in the last couple of years, no one would want to be me. And I don’t want to be envied. Can I not just be likeable?”
“Likeable? No! Is that even a word? You want people to want to stay at your villa and you want people to buy your books, don’t you? You need to market yourself, make people curious, dying to come to stay. You need brand colours and fonts and a message you are going to embed into every picture you post.”
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